The problem

The team had revenue targets and a launch coming up, and needed a plan for how to hit them.

What I did

  • Modeled usage and billing, and built an MRR model (base revenue, expansion, overages, new logos, churn) worked backward from revenue targets.
  • Built a top-of-funnel model from waitlist signup through first connection and sustained usage.
  • Turned both into a launch and post-launch GTM plan: pricing comms, onboarding, case studies, distribution, and reactivation.
  • Set up customer research and usage analytics (cohorts, churn signals) to find activation and reactivation opportunities.